  For the First
Edition, contact Charlie’s first book, The Merlin Factor: Keys to the Corporate Kingdom, started as a client paperback and evolved to Gower's hard-cover version, was translated to multiple languages and distributed throughout the world. His remarkable approach to organizational leadership uses the legend of King Arthur and the Knights of the Round Table to illustrate ideas and practices that help leaders envision and achieve their long-term goals.NavigatingFromTheFuture@gmail.com Click here to Purchase the Second Edition, from Gower Publishing, UK 1997 Drawing on the wisdom of Merlin as Arthur’s mentor and counselor, Smith sees the ancient cities of Glastonbury and Avalon as metaphors for both tangible performance and the invisible, yet vital world of relationships. Operating effectively in both domains is presented as the key to success in change management. The Merlin Factor offers strategies that enable leaders to be successful while staying true to themselves, and suggests that good ideas, quality products and services are not enough for today’s world. The practices offer unique opportunities for creativity and innovation. This is an inspirational book that gracefully conveys timeless principles through the Arthurian legend, illustrating their practice today in examples from real organizations and leaders who have taken them as their guide. What others have said about The Merlin Factor:
Adam M Brandenburger, Harvard Business School and co-author of Co-opetition: “The Merlin Factor lights the way to a new culture of business -- one in which profit and purpose, competition and cooperation, the material and the spiritual, can co-exist and indeed strengthen each other. This is a humane book about business.” J A Gilroy, Chief Operating Officer, LucasVarity, plc: “Charlie Smith, in his book The Merlin Factor, helps to unlock in each of us a new way of looking at issues and the way we listen and speak, and how we challenge ourselves and our teams to create the future.” John K Russell, former Managing Director for Sales and Marketing, Rover Group Ltd: “The biggest challenge facing business leaders is their ability to effectively lead and manage change in a world where customers, competitors and external factors serve up the need for change on an almost daily basis. The Merlin approach has equipped me for this challenge and is the most effective tool I have come across in terms of leadership philosophy.” Norman R Augustine, former Chairman & CEO, Lockheed Martin Corporation & author of Augustine’s Laws: “Amid the daily demands of business, or virtually any endeavor, it is all too easy to become consumed with the immediate tasks at hand. The Merlin Factor reminds us that to grow - as individuals or as organizations - we must look beyond the present toward an ideal future state and recalibrate our goals and expectations accordingly. While the ultimate ideal may never be achieved, the mere process of pursuing this new vision unleashes untapped energy and propels participants to excel and achieve in ways they had not thought possible.” Future Filter, Vol 1 No 6, January 1998. “.., highly readable and entertaining.” Home About the Book Excerpts About the Author Video Interview Purchase Programs The Merlin Navigator News Contact |
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